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Retail

A data mesh that lifted conversion 28%

Siloed data blocked any unified view of the customer. We unified it and turned it into a moat.

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A data mesh that lifted conversion 28%

+28%

conversion from personalization

Real-time

unified customer profile

#1

category leader within a year

The challenge

Online, in-store and app data lived in separate silos, making real-time personalization impossible and every campaign a guess.

Our solution

We implemented a domain-oriented data mesh with real-time streaming and a personalization service, giving every channel a single, live view of the customer.

“For the first time we can see — and serve — the same customer across every channel.”
— Chief Digital Officer

Technologies used

SnowflakedbtKafkaReactGCP

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